Welcome to Behind the Green Scene
Providing a behind the scenes look at the world of cleantech : sustainability : all things greenContent for a Sustainable World
Greenwashing Stories
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McDonald’s UK to Bring EcoStyle to their Uniforms
Posted on July 15, 2011 | No CommentsEcostyle uniforms at McDonald’s? Yes! The food may not be any healthier, but at McDonald’s UK they will be wearing new ecofriendly uniforms. As frivolous as it may sound, it’s... -
CBS EcoAds – When a great branding concept goes wrong
Posted on April 13, 2011 | 1 CommentI first learned of the CBS EcoAds when talking to a friend who works for CBS. I admit, I hadn’t seen or investigated any of the ads, but the concept...
