MARKETING Stories

  • I first learned of the CBS EcoAds when talking to a friend who works for CBS. I admit, I hadn’t seen or investigated any of the ads, but the concept...

    CBS EcoAds – When a great branding concept goes wrong

    Posted on April 13, 2011 | 1 Comment
    I first learned of the CBS EcoAds when talking to a friend who works for CBS. I admit, I hadn’t seen or investigated any of the ads, but the concept...

    Continue Reading...

  • At first glance, Fujitsu's paperless party video seems like a pretty hokey attempt at positioning their ScanSnap scanner as a tool for greening the office. Employees celebrate by creating everything from cut-outs to paper mache. One guy even creates a pinata in his own likeness.

    Undercover green machine: Fujitsu

    Posted on August 25, 2010 | No Comments
    At first glance, Fujitsu's paperless party video seems like a pretty hokey attempt at positioning their ScanSnap scanner as a tool for greening the office. Employees celebrate by creating everything from cut-outs to paper mache. One guy even creates a pinata in his own likeness.

    Continue Reading...

  • Every year people gather around to watch the Super Bowl… commercials. Personally, advertisers have let me down over the past couple of years. So, between low expectations and a proposal...

    Audi’s “Green Police” steal the Super Bowl

    Posted on February 8, 2010 | No Comments
    Every year people gather around to watch the Super Bowl… commercials. Personally, advertisers have let me down over the past couple of years. So, between low expectations and a proposal...

    Continue Reading...